Once upon a time, in a certain town there was a coffin maker who opened and was running a store where he sold the coffins he made himself to the customers in the neighborhood. The popuplation in the town increased day-by-day.
"One possible extension of subjectivist thought is that conscious experience is available to all objectively perceivable substrates. Upon viewing images produced by a camera on the rocking side of an erupting volcano, one might suppose that their relative motion followed from a subjective conscious within the volcano. These properties might also be attributed to the camera or its various components as well." - from here
So for us, the emergence and interaction of thoughts and senses?